I have waited for months now to write a post with that title and when I saw a campaign that Nissan ran recently I found the perfect excuse. In short to promote their new car, the Cube in their words "they avoided the usual mainstream quadrangle of TV, radio, print and billboard to trumpet their...
The latest edition of Business Week carries a fascinating article about the value of friendships not only to us but also to companies how by analysing the closeness of friendships and associated behaviour a great deal of useful information can be gleaned about that person and the opportunty they represent...
In a brilliant homage to Burt Reynolds' 1972 Cosmopolitan front cover Lawson Clarke has used a hugely fun way to find himself a new job at http://www.malecopywriter.com/ As he says: Hello, I'm Lawson Clarke. Am I serious? Yes, I am very serious. I'm also a copywriter. I worked at Arnold for...
I have followed Guy Kawasaki's work online for a couple of years and always found him to be innovative, interesting and thought provoking - Alltop is a great site so it was really diappointing to see his entry on his blog entitled "How to change the World" extolling the virtues of the Audi...
I blogged in the past about weird social networks but when I saw this site things really can't get any weirder ! As Springwise describes it " Bedpost is an entirely personal application, password-protected from the prying eyes of others, and stresses that it offers absolutely no social networking...
Every now and then the role for good old fashioned advertising is reaffirmed - either by inspirational creative ( Honda's impossible dream or Cadbury's Gorilla ) tapping into a zeitgeist (see the new Virgin Atlantic ads) or fantastic media placement which I think the Veet ad placed in the Sydney...
Basil Fawlty famous remark "Next contestant, Mrs. Sybil Fawlty from Torquay. Specialist subject - the bleeding obvious" sprang to mind when I read ft.com 's recently published article entitled "Social networks threaten advertising growth" following the The Institute of Practitioners...
As a regular reader of Peter Kim's blog "being Peter Kim" I came across his paper entitled SOCIAL MEDIA PREDICTIONS 2009 which is a collaborative selection of various points of view on the industry and its potential for 2009. For me 4 immediately stand out namely: - Recession will mean...
No it is not my weekend activities but rather a reference to the 7 deadly sins of social media article published by James Clark co-founder of Room 214 and featured on their website called capture the conversation It is worth a read and I am sure that very few involved in the area of social media can...
I was recently introduced to a new service that initially I found fascintating but on reflection (and at the risk of sounding like Jeremy Clarkson) it makes me despair for humanity. The service is called Slydial , a new technology that allows you to leave voicemail messages for people without them knowing...
