Martin Sorrell, chief executive of WPP and one of adland's best known soothsayers, has dramatically revised his stance on the viability of publishers charging for content online following comments from the quintessential newspaper man, Rupert Murdoch. Speaking at an industry event in Greece last...
So how long did it take for the world’s advertising outlook to turn to mush? Less than seven months if this week’s dramatically revised forecasts by Carat are anything to go by. The last time the Aegis agency kindly shone its specialist light onto global ad spend was 27 August 2008 . Back then, the agency...
