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Has the Dairy Milk Gorilla stopped beating?

Campaign suggests that, despite TNS figures showing Galaxy significantly outstripping sales of Dairy Milk we should applaud the Gorilla ad because, if nothing else, it has performed a service to the advertising industry. I'm sure Cadbury's are delighted. Even Private Eye pointed out that while...

Mad Men, the Gorilla and Galaxy

One insight from the Mad Men TV Series was just how ‘competitive’ (read selfish and self-obsessed) the ad men were in 1960. Plus ca change? Chatting over a brisk lunch with an old buddy in Soho, we discussed the fall of Fallon’s Gorilla in face of recent research damning the campaign for failing to grow...
Posted to Blogging for food (Weblog) by Alastair Duncan on 24 Sep 2008

Why has Dairy Milk lost market share to Galaxy?

Despite having one of the most talked about ad campaigns in years and an increased ad spend, Cadbury's Dairy Milk brand has lost market share in the take-home category to rival Galaxy - owned by Mars. Market research company TNS suggested that Dairy Milk's 'Gorilla' ad only succeeded...
Posted to Marketing Forum (Forum) by Forum Admin on 23 Sep 2008

A Galaxy far, far away...

In the dimly-lit bedrooms of sandy-haired indie kids all over Scotland, you can just about hear tearful snuffles above the mournful wail of Joy Division's Isolation. And why shouldn't they weep? Indie station Xfm is to be no more, rebranded instead as part of the mainstream dance Galaxy network...
Posted to Rich Media (Weblog) by Rich Sutcliffe on 29 Aug 2008

Sucks to be a daytime jock (and a local sales team?)

News today that Global Radio have decided to jump into Ofcom's new deregulated content rules by networking parts of its Heart and Galaxy network Heart in London, East Mids and West Mids will share everything except Breakfast, Mid Morning, Drive and one four hour show on Saturday and Sunday. And over...
Posted to Media Control (Weblog) by Matt Deegan on 08 Apr 2008

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