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Has the Dairy Milk Gorilla stopped beating?

Campaign suggests that, despite TNS figures showing Galaxy significantly outstripping sales of Dairy Milk we should applaud the Gorilla ad because, if nothing else, it has performed a service to the advertising industry. I'm sure Cadbury's are delighted. Even Private Eye pointed out that while...

Why has Dairy Milk lost market share to Galaxy?

Despite having one of the most talked about ad campaigns in years and an increased ad spend, Cadbury's Dairy Milk brand has lost market share in the take-home category to rival Galaxy - owned by Mars. Market research company TNS suggested that Dairy Milk's 'Gorilla' ad only succeeded...
Posted to Marketing Forum (Forum) by Forum Admin on 23 Sep 2008

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