As this is a media blog, I have written a lot about different media types - search, affiliate, display, etc... all trying to win the attention of customers and entice them towards their website. But is the message that leads the user to a website the same message they receive when they land? A good customer...
In the complicated and interconnected worlds of SEO and digital PR I find myself increasingly talking about the importance of "quality". However, after a series of déjà vous inducing client meetings I realise what a contentious and subjective term it can be. From a brand, customer engagement...
Going back a few weeks, I wrote about " who owns social media? " The answer to that particular piece being that social media cannot operate in isolation and to be successful, multiple different skills need to be blended together. To add some more fuel to the fire and to broaden this a little...
