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Who in your opinion is harder to win round – the consumer or the employee?

We at Caburn Hope have noticed that one of the trending hot topics of late is the employee brand. Evidence suggests that the employee brand is becoming a strong sub-brand in its own right, and must therefore be treated with equal passion and creativity as the consumer brand when mounting a marketing...
Posted to Marketing Forum (Forum) by Collette Yates on 01 Oct 2009

The impacts of brands in the UK clothing market

I would be grateful if you could leave your comments on this subject as it will contribute to collecting primary research for my dissertation. All respondents will remain annonymous. Questions that I would like to answer include: 1. What is your favourite fashion brand? What are the attributes of this...
Posted to Marketing Forum (Forum) by Natalie Bailey on 09 Feb 2009

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