Last night’s Media Week Awards at the Grosvenor proved yet again that no one parties like the media fraternity. While other ‘big’ awards have been, well, rather less big this year, Media Week’s annual bash was as large and as vibrant as ever, with more than 1,300 attendees representing media owners,...
So how long did it take for the world’s advertising outlook to turn to mush? Less than seven months if this week’s dramatically revised forecasts by Carat are anything to go by. The last time the Aegis agency kindly shone its specialist light onto global ad spend was 27 August 2008 . Back then, the agency...
