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Every Brand Needs a Moral Contract to attract Women

The latest N-vision data highlights 50% of women buy fair trade products compared to 35% of men. Women are 10% more likely than men to boycott those manufacturers who contribute to pollution. Women are 5% more likely to consider themselves as ethical shoppers compared to men. Younger women (under 35...
Posted to Lady Geek (Weblog) by Belinda Parmar on 11 May 2009

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