I was at MIPCOM last week and talking to the great and good of the TV industry got me thinking will the internet replace TV or does TV just need to adapt. For 50 years, the TV industry has delivered content and generated revenue effortlessly along the way. But technology is in danger of pulling its plug...
Should you advertise on Facebook? Or as the P&G marketing chief questioned, should you monetise the place where people dump their partner? Even though P&G may not have had a good experience, several brands have, particularly some of those looking for a direct response. So where does the truth...
The practice of online planning and buying is coming under intense pressure these last weeks, first with Facebook and as we reported yesterday with adult listings and the Internet Movie Database. It seems likely that the Facebook story , relating to consumer goods firms finding their ads running alongside...
