The ad agency world is not shining when it comes to using social media to market itself, according to new research, but is pretty good at setting things up blogs and Twitter accounts and then infrequently updating them. Overall, the **research from search consultants RSW/US found that very few agencies...
Readers of my US blog, AdScam , where informed yesterday that I have given up on Twitter. Why? Because in the last few days, I have had dozens of emails from very pissed off people asking why I am bombarding them with shitty emails flogging everything from insurance to condoms. Obviously someone has...
Did you happen to read the amazing interview in Monday’s Wall Street Journal with Jeff Horing, co-founder of Insight Venture Partners, a New York private-equity firm that was the lead investor in Twitter’s third and latest fund-raising round? These are the geezers who just pumped in $100 million in funding...
I know the job scene in the ad biz is pretty bad over there, over here it’s desperate. And with the news out of the holding companies of their continuing drastic losses of income and declining profits, you know it’s only going to get worse. Particularly when the magic answer to all their problems is...
In case you hadn’t realized it, I am a multi-tasking, uber-achieving prince of the blogosphere… Meaning that apart from writing this occasional blog for BrandRepublic, I also write a US blog, and manage to bore the *** out of people with various articles and books. The rest of the time I drink, smoke...
When we launched our Online Video Guide last week, I had hoped that one of the key messages to have twigged in people’s minds was that video content is the one form of content that transcends all internet barriers. It should be on marketers' lists as a Top 3 method of delivering a standardised brand...
We should all welcome Prime Minister Gordon Brown’s return to YouTube this week. He was criticised by Cabinet colleagues (aka our ‘Communities’ Minister, Hazel Blears) and widely ridiculed by the media for his ‘MP expenses’ video late last month. But Brown knows only too well that we now live in a world...
As readers of this blog, and perhaps my US one, AdScam , may have noticed, I am not a fan of Twitter, and increasingly, I am becoming less and less enamored of FaceBook. Not because they blithely assume they can take my quirks, foibles, preferences and general information, then sell all that valuable...
Interesting post on Techcrunch asking if Twitter is becoming more like MySpace, which wants to be more like Facebook which…wants to be more like Twitter. Well life's a smorgasbord. Written by Mrinal Desai, an early employee of LinkedIn, he lists some pretty good reasons why Twitter is becoming MySpace...
The internet is a hugely disjointed and messy place. How many logins do you have? How many times do you have to enter payment details? There’s only one ‘you’ so it seems ridiculous that you have to do all the leg work on the internet. Companies try to make processes simpler and Microsoft has done a good...
