Pink Lady apples have partnered with the theatrical production of Grease to raise awareness of their brand. Pink Lady is giving away tickets, West End breaks (as the show is only on in London) and the chance to meet the cast (some guy who didn’t win x-factor….) which they are promoting through the press...
Pack away your Breitling, your Vuitton bag and your Mont Blanc pen. There’s new research out, published by McKinsey, that reveals a decline in Japanese consumers’ seemingly insatiable appetite for luxury goods. The over-55s are the group most likely to prefer luxury experiences to luxury goods, with...
Ours is an ambitious task–to create a new kind of advertising–based on the simple idea that giving (media-weary) consumers something is better than telling them something. But, a simple concept for consumers turns into a complicated prospect for advertisers. My simple idea challenges quite a bit of accepted...
One of the great things about redundancy is that it forces you to open your eyes and see more of the world around you. New opportunities present themselves, and silver linings float in on apparently grey storm clouds. The opportunity that I now find myself exploring is that of roving global reporter...
