I started to write a blog post yesterday about the ethics of signing an eCRM email personally, even though the signer would have been on holiday at the time of broadcast. It was an interesting question, scuppered a little by the vagueness of the ethical dilemma, and thoroughly undermined by the fact...
The latest N-vision data highlights 50% of women buy fair trade products compared to 35% of men. Women are 10% more likely than men to boycott those manufacturers who contribute to pollution. Women are 5% more likely to consider themselves as ethical shoppers compared to men. Younger women (under 35...
My very good local paper - The Wharf, interviewed Ogilvy Group Chairman & Chief Exec, Gary Leih this week (Ogilvy has a 1300 emp HQ at Canary Wharf). He comments on the pain of making 60 redundancies in January "it was awful" but also says something significant about the changed world we...
There was a time, before the rise of social media and user generated content when organisations could get away with scurrilous acts of consumer extortion safe in the knowledge that the muted customer had few ways to hit back other than writing to Watch Dog. Then came user generated content, forums, websites...
Take your pick - you can read this guidance note from the IPA , a little dry, but useful to understand where the law stands on the issue - or you can read this short story by Hari Kunzru which will be of less practical use but will leave you moved... Subscribe to Advertising 2.0 by email or RSS
Mike Butcher, Editor of Techcrunch UK, isn't mincing his words : The entire media industry knows that Superbrands compiles its list then goes to the companies named and asks them if they want to pay to be in the list. If the firm says no, they don’t make the list. So given that a firm with...
NixonMcInnes reports on the amusing tale of the Guardian's new travel blog , concluding: You can’t out-smart your readers. If you aren’t being authentic, you will be found out by the crowd. Update: ShinyRed has more . Update 2: Our perspective shifts - Hate mail hell of a gap-year blogger...
No, I'm not talking about Apple's 728x90 (although it is funny). In light of the recent fracas about online display advertising and the content it's appearing next to , it's worth remembering what can happen when placements go really wrong . Enjoy. Subscribe to Advertising 2.0 by email...
Iain Tait has compiled a list of the 7 deadly sins of digital , most of which I'd agree with. Useful for all of you above-the-line types who don't want to repeat the mistakes us digital types made years ago... Subscribe to Advertising 2.0 by email or RSS
Forbes has an enlightening article covering the dark art of negative SEO : reducing a competing site's visibility to searchers - or making it seem to disappear from search results altogether. Subscribe to Advertising 2.0 by email or RSS
