On Feb 20th it’s the 100th anniversary of the launch of Futurism (founded by the Italian Filippo Tommaso Marinetti) a movement that looked to the future and embraced new ideas, technology and challenged the old ‘museum’ way of thinking. Look forward not back was the gist of it. Don’t be afraid of the...
I’ve come across some odd people whilst writing my book on Ethical Marketing but the one I met recently takes the biscuit. As it’s Christmas we can write more off the wall blogs. It started as an innocent conversation about Christmas vegetables. Discussing everything from cabbages to onions when I mentioned...
Is social need replacing greed? Given Mark Zuckerberg’s recent comments it seems it is. Mark has stunned City folk and ‘greedmunsters’ across the world with his reply to the question “how and when will Facebook make money?” He isn’t really interested in making money, he openly admits money isn’t high...
Will WPP collapse like a stack of cards? Will the industry fall and rise like a phoenix? Or will it muddle through? Has the industry lost its values and value to clients in the pursuit of shareholder value? These were just some of the discussions I’ve had over three amazing days spent on the Aurora boat...
This week all eyes are on ethical fashion and organic everything. And despite a credit crunch we could all be getting greener as a consequence according to Alice Thomson of the Times. Also this week I’m working late hours writing a book for a major publisher on Ethical Marketing & the New Consumer...
