Ours is an ambitious task–to create a new kind of advertising–based on the simple idea that giving (media-weary) consumers something is better than telling them something. But, a simple concept for consumers turns into a complicated prospect for advertisers. My simple idea challenges quite a bit of accepted...
As I sometimes get called ‘Statto’ it is only fitting that I start with a stat. 99% of our time spent looking at AV content on screens at home is spent looking at the screen of a TV set (for digital natives only that figure is 98%). So says a new ethnographic study in the US by Nielsen/CRE . The screens...
Alterian's financial year ended on the 31st of March so I've been spending the last few days reviewing the trends in the business over the past 12 months. It's been a turbulent ride for some marketing technology vendors with a significant series of bumps in the road especially towards the...
It’s hard when presenting in Stockholm not to throw in a few one-liners about suicides or Abba. “I’m so excited to be here I nearly killed myself", “You’re a great crowd, is it a Swedish convention not to clap?” “We’ve come a long way from Waterloo to get here” and so on. So it was good to see Dave...
Has any agency really solved the multi-disciplinary thing yet? On both the demand and supply side of the marketing process, we still stumble over the idea that we might be living under a different paradigm. Much of what I’ve seen about cross-disciplinary thinking is actually effort to keep the problem...
MySpace are on the panel session I'm doing at ADTECH LONDON in two weeks time. What would you like to ask them? I'll pose your questions on the day to the panel, which includes Mark Cridge, Steve Henry, George Bryant, Anthony Lukom and Shaun Gregory. According to Facebook, brands can have fans...
Dontcha just hate pseudo profundity? I’ve recently seen (again) the PowerPoint urban myth of the Chinese symbols shown as an answer to the economic conditions the marketing community and indeed the whole community faces. It really doesn’t wash. In fact, check out an incisive critique of this pictogram...
