Whilst preparing for a recent presentation I was giving, I found myself questioning whether innovation in ecommerce had ground to a halt. Now I’m not talking about innovations in technology here, there’s a lot of that going on. I’m talking about retailers embracing these innovations and applying them...
The Government – pioneered by the departing Communications Minister, Lord Carter – today unveiled its final Digital Britain report . There is welcome acknowledgement of the contribution digital advertising – in particular targeted advertising - will make in helping to monetise online content. The Government...
As you may have read in a previous post, our house is currently a building site and we’re living in temporary accommodation. Although the flat is nice enough, the family and I are all starting to miss our creature comforts: my wife and I the garden and the Sky Plus HD box, the kids their trampoline....
So Net-a-Porter's discount brand, TheOutnet, launched last week and of course I was all over it. My agency has been involved in the launch activity but this e-commerce site is the work of their in-house team. TheOutnet.com is essentially a designer clearance site that's aiming for those aspirational...
Over the last few months I’ve written a number of blogs about the Digital Britain project, the Government’s blueprint for the UK’s digital economy. This kicked off last November with a blog arguing that the internet will help the UK economy out of its current recession, followed in late January with...
Transactional banners are back in the headlines. Adgregate Markets' ShopAds transactional banner ad technology is being made available to customers of Google's DoubleClick division. The concept of a transactional banner is simple: customers can browse and purchase products directly from a banner...
This week there’s been two pieces of research that have shown that online spending is where ‘it’s at’ - as if you needed convincing. A league created by analyst TNS Worldpanel revealed that in an annual top 10 list of favourite retailers in the UK, Amazon came 2nd (Tesco was 1st) and eBay came in at...
Hello world. In case you hadn’t guessed it from the name, but I’ll be writing about eCommerce and all things associated with it within the hallowed (virtual) walls of this blog. The key theme will always be around ideas to ultimately help you sell more stuff online, to more people, for as little marketing...
Government ministers have, in the past, got into hot water for merely mentioning the words ‘green shoots’ when times are tough. We all know the UK economy is officially in recession. However, unlike Starbucks’ Howard Schultz, I won’t be talking the economy down. I fear the wrath and another four-letter...
This week I was at an industry event chatting with a couple of old mates – one from a traditional media background who now works on the client side, and one from a media agency – about the use of data in our industry. While my agency friend, perhaps unsurprisingly, was up to speed with most of the huge...
