Well, what a week. I started out the weekend getting my solo gliding certificate, and flying my first four flights with no-one else in the plane. Here's a picture of the KA13 I was flying (it's the red one at the bottom). I then spent most of the rest of the weekend finalising our move into new...
After last week’s incredulous blog post about eBay leaping onto Patrick Swayze’s demise, and the general state of advertising (Go Compare anyone?), I’ve actually been paying a little more attention just in case there’s anything good in between the main events. Barclays seems to have caught a great advertising...
I started to write a blog post yesterday about the ethics of signing an eCRM email personally, even though the signer would have been on holiday at the time of broadcast. It was an interesting question, scuppered a little by the vagueness of the ethical dilemma, and thoroughly undermined by the fact...
- I just had a call from a brand we've been after for a long time – they're the world's largest operator in a high profile leisure sector. We've been talking with them on and off for the last few months, but things had gone a little quiet. Now, in a recession, new business prospecting...
- Most clients have a web agency, an online media agency, an online advertising agency... Some have an email delivery platform, or an email marketing agency, SEO and PPC specialists. And then the advertising agency or the sales promotion agency do tactical stuff (virals and vouchers, gobbling money to...
ECRM is king. So why isn't everyone doing it? OK, perhaps the rhetorical excuse for a diatribe about how everyone really must start doing it properly is a bit transparent. Actually there might be a perfectly rational explanation, no matter how much I might, as a passionate advocate of eCRM, be wary...
..to see how etailers are still ignoring the lowest hanging fruit that could generate them the most revenue: their beloved existing customers. It's madness. These guys have purchased from you before. They love your brand. They recommend it to friends and even buy their Christmas gifts from you. They...
