This week I was at an industry event chatting with a couple of old mates – one from a traditional media background who now works on the client side, and one from a media agency – about the use of data in our industry. While my agency friend, perhaps unsurprisingly, was up to speed with most of the huge...
Welcome to my inaugural blog. As I boxed up my Christmas decorations - shoving them back in the loft for another year - reintroduced myself to the gym, gave up drinking for January and failed to make the High Street sales, there seemed nothing left of the holiday season but the return to work, the cold...
