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Motrin Moms derail J&J campaign

The self-professed "Motrin Moms", a small group of incensed Twitter users who barked and yelped loud enough to quell an entire Johnson & Johnson Motrin television and print campaign, must be a little unsettling for marketers. The campaign, which has been around for a couple of months -...
Posted to The Wall (Weblog) by Dan Leahul on 18 Nov 2008

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