Some interesting innovations going on at Mixx , the social networking/news ranking website that's like Digg , but probably a little better. Mixx is offering advertisers the chance to get direct feedback for their creatives from its heavyweight users with a new service called Mixx Sifter. Advertisers...
The emergence and abundance of free content online over the past number of years has had a profound affect on the way many of us conduct our lives and indeed the way businesses conduct their business. Whether email, newspapers, Skype, Wikipedia, Spotify, etc., how come we're so deserving of all these...
We are entering an age where publishers are becoming "Digital Windsocks", following the audience and the advertising revenue, damaging reputations and quality of content quality in the wake. The role of a journalist is evolving to include a greater understanding of search engine optimisation...
Twitter has been quietly promoting a new service for the business class , known as ExecTweets, a sort of Twitter/LinkedIn mash-up created by conversational ad agency Federated Media, with a healthy dose of sponsorship from Microsoft. ExecTweets itself doesn't seem to be anything worth Tweeting-home...
The self-professed "Motrin Moms", a small group of incensed Twitter users who barked and yelped loud enough to quell an entire Johnson & Johnson Motrin television and print campaign, must be a little unsettling for marketers. The campaign, which has been around for a couple of months -...
