Twitter has been quietly promoting a new service for the business class , known as ExecTweets, a sort of Twitter/LinkedIn mash-up created by conversational ad agency Federated Media, with a healthy dose of sponsorship from Microsoft. ExecTweets itself doesn't seem to be anything worth Tweeting-home...
The self-professed "Motrin Moms", a small group of incensed Twitter users who barked and yelped loud enough to quell an entire Johnson & Johnson Motrin television and print campaign, must be a little unsettling for marketers. The campaign, which has been around for a couple of months -...
