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Cannes Digital Lead Us To The Wholly Grail?

Not sure many of us that attended the International Advertising Festival in Cannes last week will be able to look at a glass of rose for a while. Although numbers were down this year, it was deemed a huge success, especially for digital advertising. My highlights were the interview with Biz Stone and...
Posted to DigiTales Blog - Mel Carson (Weblog) by Mel Carson on 03 Jul 2009

Is TV more fun when you tweet?

Boring old telly has been getting a lot more fun lately, if you are using Twitter . The micro-blogging service is increasingly becoming the back channel of broadcast, where people turn to exclaim delight or disgust about what they are watching. Tuned into Channel 4's My Monkey Baby , and wondering...
Posted to Quick Peeks (Weblog) by Lisa Devaney on 25 Jun 2009

Digital Britain Report Will Make PR Sector Think More Digital

With the release of the government's Digital Britain report this week, it comes at a timely juncture in the industry of public relations, where new technology tools are increasingly being used for communications campaigns, far more than in past years. While the main highlights of the report address...
Posted to Quick Peeks (Weblog) by Lisa Devaney on 18 Jun 2009

Digital in the East - Ukraine

Developing markets are becoming somewhat of an interest to me now. I plan to continue my work in East Africa, maybe sooner than later as its now boom boom boom! In all honesty though, its not such a nice market to work in because politicans in Africa are a different breed all togther and essentially...
Posted to Tales from the Nordics (Weblog) by Michael Trenerry on 17 Jun 2009

Direct Marketing is an approach - Why do we still always have to categorise direct marketing as a discipline?

Industry reports, intermediary agency classifications and league tables all revert to tradition and love to put direct marketing into a box as if it were a media channel. A few years ago when direct marketing was just about direct mail, inserts, door drops, and databases this may have been a sensible...
Posted to Direct media (Forum) by Robert Goldsmith on 16 Jun 2009

Geo IP Advertising System

Can anybody please recommend a Geo IP advertising system that I can look at. Thanks.
Posted to Online Advertising (Forum) by Philip Smith-Lawrence on 16 Jun 2009

#worldview - the pace of change

The advertising and marketing world is finally starting to get its head around Web 2.0. Apart from a small number of agencies and clients, who embraced change swiftly, and nimbly re-formulated their organisational structures and internal processes, the industry in general has been incredibly slow to...
Posted to worldview (Weblog) by Nick Allen on 03 Jun 2009

Are you way off target?

It seems like “the year of the mobile” has been touted ever since the first braying yuppie put their signet ringed finger to DTMF keypad. I’m not going to talk about mobile advertising here, beyond saying I do believe we may finally be at the tipping point. Enough said. I’m going to talk about the subject...
Posted to Marketing Technology (Weblog) by Rob Taylor on 29 May 2009

Thousands download Skyfire's new 1.0 version for smartphones

This week the mobile browser Skyfire released it's long awaited 1.0 version, for use with smartphones, taking the company out of a hugely successful beta period that has seen 1 million people downoad the free service. Skyfire is free to download at: www.get.skyfire.com The service is currently available...
Posted to Quick Peeks (Weblog) by Lisa Devaney on 28 May 2009

The rainforest and the advertising industry

I’ve had a week to digest the talking points of our Zeitgeist conference, where royals, bankers, business leaders, journalists and even an Amazonian tribal chief came together to discuss issues of the day. But one issue in particular stuck in my mind – sustainability. Sustainability was certainly...

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