It seems that scatter-gun emailing still a viable way to educate consumers about a brand, from the amount of irrelevant stuff that was yet again in my inbox when I logged in this morning. Yes, I think it’s great that email marketing is on the up; brands are increasingly recognising it as a brilliant...
It really amazes me that there are still so many sloppy emailers that think they can apply the same strategy to their international campaigns as they do their UK campaigns, and use the same content and creative. Just last night I received an email from an Australian winter sports travel company telling...
As you may have read in a previous post, our house is currently a building site and we’re living in temporary accommodation. Although the flat is nice enough, the family and I are all starting to miss our creature comforts: my wife and I the garden and the Sky Plus HD box, the kids their trampoline....
