Lord Leverhulme famously said that “Half the money I spend on advertising is wasted, and the problem is I do not know which half”. In a downturn it is vital that none of the marketing pound is wasted and as planning director at Leeds-based direct response agency PCD, I can reveal how to be smarter with...
It seems that scatter-gun emailing still a viable way to educate consumers about a brand, from the amount of irrelevant stuff that was yet again in my inbox when I logged in this morning. Yes, I think it’s great that email marketing is on the up; brands are increasingly recognising it as a brilliant...
It really amazes me that there are still so many sloppy emailers that think they can apply the same strategy to their international campaigns as they do their UK campaigns, and use the same content and creative. Just last night I received an email from an Australian winter sports travel company telling...
