Even with the perceived turnaround in the global economy, we are all aware that the global recession has caused, and continues to cause, seismic shifts in the advertising and marketing industry, precipitating the need for rapid change. One area being impacted by the combined forces of recessionary pressures...
The advertising and marketing world is finally starting to get its head around Web 2.0. Apart from a small number of agencies and clients, who embraced change swiftly, and nimbly re-formulated their organisational structures and internal processes, the industry in general has been incredibly slow to...
Continuing on the theme of the evolving value exchange between consumers and brands, I spoke to Marco Rimini, Head of Business Planning at Mindshare Worldwide, to understand more completely how media agencies are adapting to the Web 2.0 world. He explained to me that they have taken the core definition...
I want to focus my first real post on the most important macro trend affecting the industry; one that impacts everything else that I’ll be talking about over the coming months. That trend is of course technological progression, and the resulting shift in the nature of consumers’ interactions with brands...
One of the great things about redundancy is that it forces you to open your eyes and see more of the world around you. New opportunities present themselves, and silver linings float in on apparently grey storm clouds. The opportunity that I now find myself exploring is that of roving global reporter...
