Coming soon from Free Scott , the new entertainment venture of Ridley Scott and his brother Tony, is a trippy new sci-fi entertainment project called Purefold that plans to let brand’s sponsor the content, and let the audience drive the plot line using social networking platforms. Produced by Ag8, the...
The advertising and marketing world is finally starting to get its head around Web 2.0. Apart from a small number of agencies and clients, who embraced change swiftly, and nimbly re-formulated their organisational structures and internal processes, the industry in general has been incredibly slow to...
The internet is a magnificent medium. It is the perfect place to review, select and purchase products and services. However, as a solus medium it will only work with certain products. Take for example a new product launch by of a washing up liquid, the obvious strategy is to target main shopper on mass...
