The self-professed "Motrin Moms", a small group of incensed Twitter users who barked and yelped loud enough to quell an entire Johnson & Johnson Motrin television and print campaign, must be a little unsettling for marketers. The campaign, which has been around for a couple of months -...
Moms. When they're not pissed that you haven't called or not clogging your inbox with ten banal, hackneyed email forwards everyday (yours doesn't?) they are, apparently, busy swaying the purchasing decisions of millions and millions of their fellow matriarchs. Ensure you're not drinking...
