The emergence and abundance of free content online over the past number of years has had a profound affect on the way many of us conduct our lives and indeed the way businesses conduct their business. Whether email, newspapers, Skype, Wikipedia, Spotify, etc., how come we're so deserving of all these...
We are entering an age where publishers are becoming "Digital Windsocks", following the audience and the advertising revenue, damaging reputations and quality of content quality in the wake. The role of a journalist is evolving to include a greater understanding of search engine optimisation...
Twitter has been quietly promoting a new service for the business class , known as ExecTweets, a sort of Twitter/LinkedIn mash-up created by conversational ad agency Federated Media, with a healthy dose of sponsorship from Microsoft. ExecTweets itself doesn't seem to be anything worth Tweeting-home...
The music industry is not well, we all know it, and for the most part, likely contributed to the grandiose, well-publicised downfall. While digital innovation -- a la Radiohead's now canonised In Rainbow's -- have put power in the hands of the consumer, the question needs to be asked: who is...
The battle of big media is being waged at the community level, as both The New York Times and a Google executive launched rivalling "hyper-local" news websites this week, in the exact same New Jersey suburbs, with plans for expansion. Small town newspapers be warned, the big boys are gunning...
The self-professed "Motrin Moms", a small group of incensed Twitter users who barked and yelped loud enough to quell an entire Johnson & Johnson Motrin television and print campaign, must be a little unsettling for marketers. The campaign, which has been around for a couple of months -...
