We are entering an age where publishers are becoming "Digital Windsocks", following the audience and the advertising revenue, damaging reputations and quality of content quality in the wake. The role of a journalist is evolving to include a greater understanding of search engine optimisation...
12:15 p.m. – As video becomes an integral part of more and more publishers’ businesses this AOP panel explores how to integrate video as part of a mulitimedia output package and most importantly, how to monetise the content. CEO of SUP Annelies Van Den Belt acts as a moderator for the panel consisting...
09:45 a.m. – Sly Bailey reiterates the theme of this year’s summit: Content, convergence, and creativity. Embracing and acting on these three fundamental ideas will ensure, (at least) a chance of survival in a world where traditional media copes with a transition into the digital realm without a tested...
09:40 a.m. - Nick HIgham takes the stage to give his opening remarks and introduce the first speaker, Sly Bailey CEO of Trinity Mirror. Higham laments that traditional media is “living in interesting times” due to the economic downturn, but for the time being online advertising seems to be weathering...
