I know most of what’s written is destined to become fish and chip wrapper (unless you write a blog that no-one reads) but before he’s gone forever I’d like to reflect upon the wholly remarkable story of Mathew What's-His-Chops. A bright young work experience kid at facelessaccountants.com doomed...
“The Internet? Bollocks! That’ll never take off!” to paraphrase Rupert Murdoch, in one of the least accurate predictions (and possibly quotations) ever made. It is, however, my chance to align myself with one of the most successful global communications moguls of all time, in this, my opening post for...
- Most clients have a web agency, an online media agency, an online advertising agency... Some have an email delivery platform, or an email marketing agency, SEO and PPC specialists. And then the advertising agency or the sales promotion agency do tactical stuff (virals and vouchers, gobbling money to...
I absolutely agree with Spencer’s points raised in the previous post on The MCCA blog . Digital Britain didn’t go far enough. Whilst it is clearly important to have a good level of digital coverage across the country, there is also a case to be made for the government to consider the other end of the...
Spencer Gallagher, MCCA Board member and Managing Director of Bluhalo: Digital Britain was touted as ‘a comprehensive look at the country’s media and communication landscape’, but my impression is that it lacks ambition, and is simply a case of too little, too late. One key focus is to provide universal...
