Marketing Direct's ever watchful Noelle McElhatton reports that "profits at independent agencies fell 37% in 2007" according to the latest Kingston Smith report. On the face of it, this is 'bad news'. Despite notable exceptions - Kitcatt Nohr and Partners reported a 20% increase...
The credit crunch is sinking its teeth into agencies. On the streets of Soho we've witnessed a depressing number of agencies close or merge while from others we hear sorrowful tales of job losses. Others claim to be doing well and perhaps they are. Both agencies I helped found were born in difficult...
