Larry Ellison's Oracle has spent $7.4bn buying Sun Microsystems. It's no secret that Sun has been up for sale for a while with IBM the initial suitor. Now Oracle has done the deed and the world has changed. How will this affect those of us in direct marketing? Firstly, Sun Solaris is the preferred...
Lots of recent studies have shown that brands intend to invest more money in the digital channels this year with a recent CMO Council study showing that more than 44% intend to deploy new email automation systems in 2009 – this makes email the biggest new investment for CMOs this year, beating Social...
I've been in the USA this week and the inauguration buzz has been unstoppable! So I thought for my inaugural post I'd take a moment to talk about Obama and marketing technology. A democrat in the White House is always of interest to marketers due to the party's views on privacy: are we in...
