Its funny, but we are amazed at how many Brands complain about poor customer retention or negative reviews online but when you look into things further, they haven’t actually resolved the issue in question or made any attempts to listen to the customer and make appropriate changes to avoid similar instances...
Marketing Directors who want to understand their customers better should simply spend more time in store, so why don’t they? We often hear many Marketing Directors say “I’d like to do store visits but I haven’t got time”, “I know all I need to know about my customers from my market research”. But that...
