Alterian held its annual partner day last week, attended by nearly 100 senior executives of 45 of the UK's top marketing agencies and service providers. The likes of Rapp, Targetbase, Occam, GB Group, Dataforce and Experian were all in attendance. The big draw? Dave Frankland from Forrester Research...
Alterian's financial year ended on the 31st of March so I've been spending the last few days reviewing the trends in the business over the past 12 months. It's been a turbulent ride for some marketing technology vendors with a significant series of bumps in the road especially towards the...
