Perperami has done it and now IBM, Microsoft and others are turning to crowd sourcing to develop new ad campaigns and incorporate the findings with traditional research. The Wall Street Journal reports that IBM, Microsoft and other brands, including casino operator Harrah's Entertainment, are experimenting...
I am starting to get fed up with the MPs expenses scandal, I mean who hasn’t put in a dodgy expenses claim (though I suspect a moat and a duck house are two of the most unusual... even a bunch of creatives with a Cannes Lion in mind couldn’t come up with gems like that). But one thing that has happened...
