Although that’s not actually the case... I’ve been to many a mutually-beneficial meeting within which a bunch of like-minded digital aficionados have taken to agreeing relentlessly and mulling over the wonder of this massive medium. To great effect. But we do like to debate. In my experience of IAB industry...
We all know that the day-in day-out work-a-day world of being in a creative agency is not always filled with euphoric moments of creative epiphany , and that's why nights and weekends should be for seeking out inspiration, sometimes in the form of wild, decadent good old-fashioned 90s-style night...
Recent events in the idea crowdsourcing world herald a new business model for agencies. As the person responsible for putting Peperami on the internet in the first place (peperami.com 1996 for the historians amongst you) I'm well placed to comment on the recent move to find ideas using the internet...
We recently ran an event entitled “Marketing Agencies - Scientists or Artists?” which looked at a selection of case studies of brilliant marketing ideas created for top UK brands that were never commissioned, and discussed why these and other projects didn’t see the light of day. It can be frustrating...
A while ago I questioned where all of the celebrities were in online advertising, the question still stands – where are they? Using celebrities is a number one tool in your marketing tool box for brand endorsement and attracting attention. If print, outdoor, radio and TV gets Cheryl Cole , why can’t...
I am loving the evolution of the I am a PC campaign. Its warm, personal and positions Microsoft as a champion of humanity rather than a cold, distant high functional technology brand which mainly appeals to men. Women use technology as a means to creativity and to provide meaningful human interaction...
The biggest criticism laid at the door of the big awards events is that they are a money spinner for events companies and celebrate only the most selfish or the most sophisticated self promoters. Sir John Hegarty and Steve Henry tell us that more than 90% of the work out there is rubbish. Obviously all...
When we launched our Online Video Guide last week, I had hoped that one of the key messages to have twigged in people’s minds was that video content is the one form of content that transcends all internet barriers. It should be on marketers' lists as a Top 3 method of delivering a standardised brand...
Creativity. What is it? How do we define it? Much less capture it? Should we even try, isn’t it something to kneel before in awe? Something that some people have and others don’t. Springing fully formed from some unidentifiable well of, well, creativity? Science, it’s methodical, thorough and painstaking...
Guest blogger Mike Spicer, Chairman of the MCCA and Group Managing Director of EHS Brann: Over the past few weeks I’ve read a couple of articles that have got me thinking about our industry, and not in a ‘we’re all doomed’ way either. The first was The Sunday Times Top 100, and the second was Claire...
