Bristol has always been passionate about its creative scene and in a smaller city sometimes you have to fight a bit harder to protect it. I think the up side to this is it that brings a much stronger community ethos to the scene than we might otherwise have.
So I wasn’t surprised to see that Jamaica...
Whilst chatting with my cousin in India via Facebook, it struck me how social media sites are helping to merge cultural boundaries. At the expense of sounding like someone who never switches off, this got me thinking about its effects on marketing and creativity. Let’s step back 20 years or so. In the...
Has anyone ever had a great planning / creative idea in their sleep? Surely this must happen more often than not! Last night I had an advertising idea in my sleep for something we're pitching on and in this dream I kept shouting to myself 'Wake up! Wake up! Write this down, this is genius!'...
The guys at Ogilvy London have just released this new making-of video, showing the behind the scenes trickery involved in their latest viral campaign for BP Ultimate. Having worked on helping seed the campaign over the last few weeks it was a real eye-opener to get an insight in to how exactly they did...
Going back a few weeks, I wrote about " who owns social media? " The answer to that particular piece being that social media cannot operate in isolation and to be successful, multiple different skills need to be blended together. To add some more fuel to the fire and to broaden this a little...
Ad creatives have been pilfering creative ideas for years, however in the age of the internet creative pick-pocketing is both more tempting and easier to uncover. Last year I wrote a blog piece about Fiat stealing a corking cult internet clip and turning it into a long running TV ad. Well, having spotted...
