Normal 0 While the recession keeping a fierce grip on the nation, and with many people feeling fearful, or unable, to spend money on High Street goods this holiday season, this economic situation could bring opportunity to transform how we think about our role as consumers, and see some of us turn into...
With Christmas just around the corner, we are urging retail brands in particular to take stock of the changes happening in the sector and adapt their strategies to take account of the multiple influences that are now affecting consumer purchase decisions, in particular the use of the web as a place to...
There has been much debate in the press regarding the impact of the strikes on the Post Office’s reputation but I wonder how much thought has been given to all the businesses that rely on the PO to deliver on their behalf? Amazon for example, have an exclusive distribution agreement with them and the...
Retailers across the country will be now be fully prepared for Christmas trading and many will be working towards 2010. Targets based on last year’s performance will vary. The economy is showing (albeit slow) signs of improvement and initial predictions for the Christmas trading are better than would...
On Wednesday 13 May over 900 movers and shakers from the football world will converge at Wembley Stadium to discuss a wide range of commercial challenges within the sport at Soccerex. And I will be chairing one of the biggest sessions – Football sponsorship in the Recession. The results of a new Soccerex...
Thanks for the response and you have raised a very interesting point. And this is the fact that, in my opinion,creativity will be the death of advertising agencies in the near future, the quest for creativity has led ad agencies up the wrong path. Again, in my opinion, creativity is NOT the criterian...
