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Live to Create Workshops Teach New, Creative Consumerism

Normal 0 While the recession keeping a fierce grip on the nation, and with many people feeling fearful, or unable, to spend money on High Street goods this holiday season, this economic situation could bring opportunity to transform how we think about our role as consumers, and see some of us turn into...
Posted to Quick Peeks (Weblog) by Lisa Devaney on 16 Nov 2009

Brands are looking more and more at Live Brand Experiences as it is the leading platform to connect directly with consumers

Over the next few years brands will up their marketing spend on experiential marketing due to the mass audiences declining to respond to TV advertising. Digital is always on the rise due to new technology, digital plays a significant role in the live brand experience as it amplifies further channels...
Posted to Advertising Forum (Forum) by Marvin Foster on 07 Feb 2009

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