Mid-tier brands will require intensive care in the next 12 months unless they rewire their sales & marketing now! This stark warning will be delivered by Dr Erich Joachimsthaler, CEO, Vivaldi Partners in his key note address to the Global Brand Forum 2009 at Cass Business School, London next month...
Hi all, I'm new to blogs and communities.. but it's time to try i think. I recently entered a competition to interpret Mastercard's new advertising on TV. The Big Lunch one. If you watch it, i would appreciate your hits and feedback. (the hits, so i could maybe win £1000! (I'd love it...
I just received an email from Disney , addressed to "Dear Family". Not a great start is it. The email itself consists of just a couple of large images, with all the text in the image, and with the main call to action to "Play the game. Check out your personal code and see if you're...
