Thanks Wieden & Kennedy for pimping up ugly old data with this beautiful jewellery range based on fluctuations in major financial data. Their brochure describes the moment of inspiration which gave rise to the jewellery idea: data can actually be beautiful but only when you squint at it. In my experience...
Yes, sorry - I did just do that. So this week we have been playing with that over-hyped new toy from Google, Wave . If you aren't familiar with it (and at the moment invites are like gold dust!) then it is basically a combination between email, IM and a wiki. You setup a 'Wave' and pick who...
Artists, advertising creatives and the crew at West Coast Customs have always known it: our senses are drawn to things we find beautiful. The downside is that this is a emotive reaction, hard to predict and control. Take Sarah Jessica Parker for example. No thanks. But beauty is a tool that market research...
Being able to communicate with various audiences via presentations, speeches and webinars is a key element for success. As Shakespeare said, “No man is lord of anything ‘til he communicate his parts to others.” Examples abound where speaking ability has helped open doors (think Barack Obama), won important...
So PowerPoint is 25 years old. A clinical dissection of its shortcomings was most read item on the BBC News website today. It quotes Microsoft stats: the average presentation is 250 minutes long , from startup to shutdown, eclipsing the Guinness Book of Records entry for continuous human concentration...
Someone asked me the interesting question recently "Do you think social media is just a passing phase?", which made me think. Why is it that this new social behaviour online has taken off so overwhelmingly that it is now estimated that by 2010, 70 percent of all online content will be user...
is that it is a return to the prehistoric human fascination with telling tales! Since the beginnings of any civilised society the market place was the hub of civilisation, a place to which traders returned from remote lands with exotic spices, silks, monkeys, parrots, jewels - and fabulous stories. Interactive...
Hopefully lessons will been learnt from the financial crisis, do not try to rebuild business on the principle that Marketing & Advertising are always right! The words "60% of all advertising, globally is wasted" were splashed yesterday across the marketing papers. This kind of unanimity...
What is the perverse attraction of the Internet? Why do advertising and marketing people insist in discussing aspects of the Internet endlessly? Because it is all totally meaningless! Not only are we trapped in the worst recession in living memory. But behind all this lurks a horror even more shocking;...
Over the next few years brands will up their marketing spend on experiential marketing due to the mass audiences declining to respond to TV advertising.
Digital is always on the rise due to new technology, digital plays a significant role in the live brand experience as it amplifies further channels...
