Thanks Wieden & Kennedy for pimping up ugly old data with this beautiful jewellery range based on fluctuations in major financial data. Their brochure describes the moment of inspiration which gave rise to the jewellery idea: data can actually be beautiful but only when you squint at it. In my experience...
Artists, advertising creatives and the crew at West Coast Customs have always known it: our senses are drawn to things we find beautiful. The downside is that this is a emotive reaction, hard to predict and control. Take Sarah Jessica Parker for example. No thanks. But beauty is a tool that market research...
