If the idea behind a viral campaign for climate change group 350.org is to make people take the threat more seriously having nine supermodels strip to their smalls is perhaps not the best way to persuade people it's a bad thing. If a warmer planet results in scantily dressed supermodels, some might...
So the Department of Energy and Climate Change has launched its first ad campaign. Here's my story on it . Opinion is mixed here at Haymarket, the publisher of Marketing . While it's not going to win any awards, I quite like the AMV-created ad. It's no easy task communicating the total annihilation...
