Unlike the UK, which has pretty strict guidelines on advertising junk food to kids, If you ever wondered why so many young Americans are spotty, overweight, and just generally a pain in the arse... Listen up... We are to blame. And no, I'm not talking about us as parents (well, maybe to a certain...
When I first worked on the Dell account, back in San Francisco, in the early eighties, they were severely kicking everyone else's arse. Not only did they offer a superior product for a superior price… They overlaid this great sales model with the kind of service which guaranteed, not just that the...
The amounts of money paid in the US for sports sponsorship, is pretty crazy. Until you look at the money being splashed around in the UK for the privilege of putting your logo on a football teams strip. The news that Liverpool want Carlsberg to cough up the same amount of money – Eighty million quid...
As this is a media blog, I have written a lot about different media types - search, affiliate, display, etc... all trying to win the attention of customers and entice them towards their website. But is the message that leads the user to a website the same message they receive when they land? A good customer...
Afternoon all, do you ever have days when you buzz off what you do ? I am having one ! We lost a pitch, so why am I happy you ask .... to be honest I don't think we'd want to work with the client. The team did a fantastic job however the client didn't buy our approach to digital, they bought...
We have just about accepted that we are not going to get on the Innocent pitch list. We unchain ourselves from the railings outside Innocent's headquarters, and return home for a nice hot bath. Bloodied but unbowed. We will continue to buy Innocent's products even if they will not buy ours! We...
Today is May 1st. The day that people dance around the maypole. Sometimes naked. And to celebrate we've decided to officially launch Campbell Lace (Beta.) We start the day with a big meeting with a big potential client. It's a fascinating project, and not the sort of thing a traditional agency...
It's Thursday Morning. Garry and Robert sit in the Electric on the Portobello reading Campaign. The Electric is our unofficial office. We think Nick Jones should give us shares. It's two weeks since Campaign fired the starting gun. We are very much still in Beta. What have we achieved so far...
This weekend Robert's judging at the Valencia Media festival. It is amazing how this festival has arrived out of nowhere, and now how big it is. The world's media buyers, planners, media owners, and some pretty major clients have gathered to discuss the present, and to carve up the future. Robert's...
Garry and Robert met in 1992 on an IPA Stage 2 training course. Garry was a delegate. Robert was a judge. We've always had an intention to work together. It's just taken a while. Here's a little of the work we've been involved in along the way. This Ian Dury ad for the Sunday Times is...
