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The 'Jigsaw Effect’

‘Hi! I’m TopKat and I just came third in the county’s under-14 cross-country.’ Looks innocuous enough, doesn’t it? Couldn’t possibly be dangerous for the child that posted it, could it? The sad truth, though, is that there is probably enough information in this one sentence for the wrong kind of person...
Posted to Comment Central (Weblog) by Mark Wooding on 05 Jun 2009

Advertising to Children

I was just wondering if anyone feels that it is right to advertise to children and why??
Posted to Advertising Forum (Forum) by Lance Ruxton on 17 Nov 2008

Ads aren't all bad, Gordon

So advertising got a mention in Gordon Brown's speech to conference. For those of you who switched sides after the first five minutes, the Prime Minister said 'there are new pressures on parents - worrying about balancing work and family life but also about advertising aimed straight at their...
Posted to Party Time (Weblog) by Gemma Charles on 23 Sep 2008

Re: Should children's books have age recommendations?

I completely agree with Michael Morpurgo. If a child of 10 receives a book pre-printed with a recommended age range 5-9 it will put them off. We are an independent publishing house and publish the Trepets children's series by C.A.Chance, and while it's aimed at 4-9 essentially, we have people...
Posted to Advertising Forum (Forum) by Vanessa Champion on 22 Aug 2008

Are you creative? and understand TV ad's for kids?

Hi Guys Thank you for reading my post. I am new to the site so please bare with me. We are a new company called TagEm UK ltd and our range of products are aimed at kids age 6-16yrs, with our core target market being boys and girls 8-13. Tag'Em's products allow kids to "customise their world"...
Posted to Advertising Forum (Forum) by Daniel Keating on 17 Jul 2008

BBC's breathtaking bias against advertising

The Wethey Forecast seldom gets written on a Sunday. I’m normally tucked away from controversy on the golf course. But yesterday I listened to Radio 5 Live instead (for the sports coverage, which is excellent), and caught a remarkable example of the BBC’s mission to discredit advertising...
Posted to The Wethey Forecast (Weblog) by David Wethey on 10 Dec 2007

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