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For a creative within the advertising industry are DESIGN SKILLS a necessity or an added bonus?

Are design skills needed for a creative, or will a stick man sketch do? Does this differ from larger agencies to smaller agencies? Has the credit crunch effected this?
Posted to Advertising Forum (Forum) by Vicky Harrop on 20 Feb 2009

Re: RE: No more retreat. We must admit to advertising’s failure!

John, The title of my book, “Television killed advertising” is not to suggest that TV advertising is completely worthless but to draw attention to the damage that an over reliance on TV advertising has caused the advertising industry. Coupled with the inevitable decline in the effectiveness of television...
Posted to Advertising Forum (Forum) by Paul Ashby on 06 Jun 2008

Why it's so important to get behind Moray

No-one in the Cafe Royal listening to Moray MacLennan's inaugural address as IPA President yesterday could have failed to be impressed with his message. Campaign today reprints the speech on pp 30 and 31. There are conflicting signals from the Titanic right now, with plenty of activity on the deck...
Posted to The Wethey Forecast (Weblog) by David Wethey on 26 Apr 2007

Nostalgic about the future

Some mistake surely? We normally talk about being nostalgic about the past, or worried about the future. No, after attending the Adforum Worldwide Summit in Amsterdam this week I’m nostalgic about the future I had thought we were all looking forward to. I’ve been crazybusy at an international...
Posted to The Wethey Forecast (Weblog) by David Wethey on 25 Apr 2007

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