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For a creative within the advertising industry are DESIGN SKILLS a necessity or an added bonus?

Are design skills needed for a creative, or will a stick man sketch do? Does this differ from larger agencies to smaller agencies? Has the credit crunch effected this?
Posted to Advertising Forum (Forum) by Vicky Harrop on 20 Feb 2009

See Grads don't make tea in the first year of advertising

Our Account Management grad year were given the brief to create a viral for this year's grad scheme. I think this is a pretty good effort considering we had to hold down a day job at the same time...oh and the fact that we had no budget! It was a pretty good excuse to run riot around the office and...
Posted to Advertising Forum (Forum) by Nic Manser on 01 Oct 2008

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