Methinks all this talk of cancelled parties and an empty Croisette may turn out to be a case of agencies which doth protest too much. In a year of mass redundancies, most have been keen to show that they are acting with sobriety and cutting back on the expense of jetting a whole load of people out to...
Today the London Business School reports marketers 'must focus on consumers looking for bargains in a new era of austerity'. For agencies, austerity is truly biting hard. Waves of redundancies have generated a miserable atmosphere, and inevitably damaged morale. And lots of very good people gone...
We all know how hard it is to win accounts, and how easy it is to lose them. Complacency is a disease that can attack the big networks at the core. Everything seems fine one minute, and some random project done by a tiny agency in Latvia suddenly gets dumped in your lap as the new global campaign idea...
