So Jedward are out and didn’t they do it in spectacular style? Moaning and growling through a uniquely atonal version of the Andrew Lloyd Webber/Boyzone classic “No matter what”. It clearly even tested Louis’s powers of positive thinking. At one point the camera turned to him and there he was, fixed...
Last week’s Marketing Society Forum question asks whether corporate social responsibility is replacing traditional campaign marketing. The resounding answer from the four respondents was 'No'. Of particular interest to me were the thoughts of Mike Welsh , the chief executive of Publicis Dialogue...
Monday morning we all woke up the news that Kraft Foods had made a £10bn bid for Cadbury, a bid which Cadbury quickly rejected the offer as it ‘ undervalues the company’ . Who says no to a takeover bid with a 31% premium on top of share price ? – A brand which knows it can get a lot more. Cadbury is...
Our lovely cousins at the RAB have made an online TV ad to promote radio advertising. The cheeky blighters have based it around our TV ad , but, as they don’t say much we’d disagree with, we have decided to take it as a tribute. Don’t forget to put the sound up. Our TV ad does strongly feature lines...
Yesterday on the bus going past Waterloo, I noticed Cadbury's huge wraparound - another addition to the Glass and a Half Full Productions madness - the resurrection of that creepy Caramel bunny. It's just not good. Cadbury's activity just gets more and more disparate and random as it goes...
Every now and then the role for good old fashioned advertising is reaffirmed - either by inspirational creative ( Honda's impossible dream or Cadbury's Gorilla ) tapping into a zeitgeist (see the new Virgin Atlantic ads) or fantastic media placement which I think the Veet ad placed in the Sydney...
Today is my first day back in the office after a long break in SE Asia and having returned to a country steeped in doom and gloom I decided to ruminate on what the positives might be for video production in 2009. Here are a couple of my predictions: 1. DOOH (digital out of home) will get a real boost...
Hot on the heels of the infamous Gorilla and Trucks campaigns; Cadbury are giving you access to the Chocolate Dream Steam Machine and the opportunity to choose from a range of sweet, fruity, rich, nutty, subtle, and downright ludicrous flavours to mix into your very own personalised bar of Dairy Milk...
My second venture into consumer champion land has left me feeling a little dejected, yet determined that my voice shall one day be heard. This time, I wrote a carefully worded letter to Nestle, airing my ideas and feelings on Nestle's chocolate world. They were mush less receptive than Cadbury, no...
