“Music & Brands”. It’s everywhere. Every pundit is commenting on it. The demise of the music ind ustry. Fans taking control. Access not ownership. All aboard the bandwagon. But for those behind the scenes brokering the deals between bands & brands, how does the landscape look this year? Is everyone...
Alterian's financial year ended on the 31st of March so I've been spending the last few days reviewing the trends in the business over the past 12 months. It's been a turbulent ride for some marketing technology vendors with a significant series of bumps in the road especially towards the...
