A couple of interesting research studies into celebrity endorsements have surfaced of late, prompting us to look again at the role of endorsements in music. A new Adweek Media/Harris Poll , investigating the persuasiveness of celebrity endorsements, offered an insight into the most effective routes to...
I was lucky to be part of a great panel moderated by Gordon at media140 on brands and personality. A topic similar to the question I get asked most often by our clients at H&K — “How should my brand behave in social media?” So here are my Top 5 Tips for social success. Please add yours in the comments...
As agencies we're all trying to find ways to get our client's brands on to the elusive 7 or 8 sites they habitually visit. Some commentators have insisted that the 'destination' web is over and we'll never produce another microsite. The standard response to most briefs is that we...
I work for an online shoe retailer called www.fitnessfootwear.com. "The web's widest choice of sports and outdoor shoes" is our slogan, but what defines us as a brand? This is our biggest question right now. Because we don't know what our customers think of us beyond being a fast, efficient...
Many of us in agencies, record labels, music publishers and music consultancies are looking to answer this question. There are many issues to consider, most of which concern how one interest group is changing its relationship with another: * Brand & agency relationships * Music talent & music...
HMV’s name jumped out at us during a trawl through the music headlines a week or so back. If you didn’t see it the entertainment retailer announced it would be taking advantage of empty real-estate in the recession-hit high street to open temporary pop-up stores in some of the UK’s mid-sized towns. Hats...
Vodafone is building upon it's presence in the micro-blogging platform Twitter in an attempt to drive traffic to its Vodafone Music store. The mobile operator has created a new service which it is billing as the "first-ever interactive real-time top 40 chart for music lovers". Making use...
Playing night after night at the Hammersmith Apollo doesn’t seem so appealing to the exuberant performer in search of the next thrill. Ever since the Beatles pioneered the ‘gimmick’ gig by performing on a Saville Row rooftop, bands have been rocking out in all manner of places from high on snowy peaks...
What of both brands and artists working together? Certainly the days of dollar-heavy, simple endorsement deals are over (such as Michael Jackson and Pepsi in the Eighties), but there remains good potential for both parties if they are well matched. "We do know it works, but it only works in those...
